Cross-cultural pragmatics and audiovisual translation

Guillot, Marie-Noëlle ORCID: https://orcid.org/0000-0002-4382-8006 (2016) Cross-cultural pragmatics and audiovisual translation. Target, 28 (2). pp. 288-301. ISSN 1569-9986

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Abstract

In this article, audiovisual translation is considered contrastively from a cross-cultural pragmatics perspective, in its uses of language across languages and cultures. This inevitably broaches questions of linguistic and cultural representation, critical in a world in which the global availability of cultural products is ever greater. They are a main focus in this paper, with related questions about the development of subtitling and dubbing language as idiosyncratic varieties and expressive media, and implications for representation and its impact on audiences. AVT research has had many challenges to confront in its early days and these are relatively uncharted territories. Yet current developments like fansubbing and other crowdsourcing activities are re-defining the name of the game and heralding significant changes, in AVT practices and in the ways they and the products and responses they generate are accounted for in research (as evidenced in emerging re-evaluations of quality and subjectivity, for example; Pérez-González 2012, 2014). These are central concerns in mapping the way forward.

Item Type:	Article
Additional Information:	This article is under copyright. The publisher should be contacted for permission to re-use or reprint the material in any form.
Uncontrolled Keywords:	audiovisual translation,cross-cultural pragmatics,cultural representation,pragmatic situatedness
Faculty \ School:	Faculty of Arts and Humanities > School of Politics, Philosophy, Language and Communication Studies
UEA Research Groups:	Faculty of Arts and Humanities > Research Groups > Language and Communication Studies
Depositing User:	Pure Connector
Date Deposited:	22 Mar 2016 09:21
Last Modified:	21 Jul 2023 09:40
URI:	https://ueaeprints.uea.ac.uk/id/eprint/57725
DOI:	10.1075/target.28.2.09gui

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