Franchising and film in Japan: Transmedia production and the changing roles of film in contemporary Japanese media culture

Denison, Rayna (2016) Franchising and film in Japan: Transmedia production and the changing roles of film in contemporary Japanese media culture. Cinema Journal, 55 (2). pp. 67-88. ISSN 0009-7101

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Abstract

Newly emerging film franchising practices in Japan are collapsing the boundaries between media productions, as Japan’s media industries work in collaboration to create large transmedia intertexts. This article examines the promotional discourses circulating around Japanese franchise film releases in order to understand how these new franchising practices are affecting the roles and status of popular cinema within contemporary Japanese culture.

Item Type:	Article
Additional Information:	This is a pre-copyedited version of an article accepted for publication in Cinema Journal following peer review. The definitive publisher-authenticated version is available through the University of Texas Press
Faculty \ School:	Faculty of Arts and Humanities > School of Art, Media and American Studies
UEA Research Groups:	Faculty of Arts and Humanities > Research Groups > Film, Television and Media
Related URLs:	https://muse.jhu.edu/journals/cinema_jou...
Depositing User:	Pure Connector
Date Deposited:	18 Feb 2016 12:00
Last Modified:	21 Jul 2023 09:38
URI:	https://ueaeprints.uea.ac.uk/id/eprint/57167
DOI:	10.1353/cj.2016.0006

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