Fat watch:A nationwide campaign in the Netherlands to reduce fat intake-process evaluations

Van Der Feen De Lille, J. Cornelie J F, Riedstra, Marijke, Hardeman, Wendy, Wedel, Michel, Brug, Johannes, Pruyn, Jean F A and Löwik, Michiel R H (1998) Fat watch:A nationwide campaign in the Netherlands to reduce fat intake-process evaluations. Nutrition and Health, 12 (2). pp. 107-117. ISSN 0260-1060

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Abstract

Fat Watch was a four-year campaign carried out in cooperation with retailers and industry, aiming at a reduction of fat consumption by 10% among the Dutch population. Mass media and supermarkets were the main conveyers of the message. Supermarkets participated well in the first (53%) and in the third year (51%), but to a lesser extent in the second year (36%). Campaign awareness in the target group (household shoppers for food) was relatively high in the first year (60%), but dropped in the next two years (40% and 32%, respectively). Combined with prominent mass media messages and with promotional activities of food products by suppliers, supermarkets seem a good channel for dissemination of nutrition information. Fat Watch has proved that cooperation of governmental, industrial and retail organizations for several years with respect to nutrition education activities is possible in the Netherlands.

Item Type: Article
Faculty \ School: Faculty of Medicine and Health Sciences > School of Health Sciences
Related URLs:
Depositing User: Pure Connector
Date Deposited: 19 Nov 2015 08:20
Last Modified: 25 Jul 2018 11:15
URI: https://ueaeprints.uea.ac.uk/id/eprint/55446
DOI: 10.1177/026010609801200203

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