The impacts of marketing and operations capabilities on financial performance: A resource-based perspective

Yu, Wantao, Ramanathan, Ramakrishnan and Nath, Prithwiraj (2014) The impacts of marketing and operations capabilities on financial performance: A resource-based perspective. Industrial Marketing Management, 43 (1). pp. 25-31. ISSN 0019-8501

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Abstract

Drawing upon the resource-based view (RBV) of the firm, this study investigates the relationships among marketing capability, operations capability, and financial performance. Using archival data of 186 retail firms in the UK, we find that that marketing capability has a significant impact on operations capability, and that operations capability is significantly and positively related to retail efficiency. The results also suggest that operations capability fully mediates the relationship between marketing capability and financial performance. The findings of this study provide practical insights for practicing managers to consider when developing functional capabilities in order to achieve superior financial performance.

Item Type:	Article
Faculty \ School:	Faculty of Social Sciences > Norwich Business School
UEA Research Groups:	Faculty of Social Sciences > Research Groups > Marketing, Entrepreneurship and Business Strategy (former - to 2019)
Depositing User:	Pure Connector
Date Deposited:	21 Jan 2014 11:58
Last Modified:	07 Aug 2023 16:30
URI:	https://ueaeprints.uea.ac.uk/id/eprint/47213
DOI:	10.1016/j.indmarman.2013.07.014

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