Managing in an economic crisis: The role of market orientation in an international law firm

Lettice, Fiona, Tschida, Markus and Forstenlechner, Ingo (2014) Managing in an economic crisis: The role of market orientation in an international law firm. Journal of Business Research, 67 (1). pp. 2693-2700. ISSN 0148-2963

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    Abstract

    This research paper contributes to the understanding of the relationship between market orientation and performance in the context of a law firm during a time of economic crisis. The contribution is twofold, adding to the fairly limited research on market orientation within law firms, and to the limited research on the role of market orientation in times of economic crisis. The findings, from the questionnaire survey and semi-structured interviews within practice groups of a large multinational law firm, conclude that market orientation is important during an economic crisis. Those practice groups with higher market orientation scores withstand the increased turbulence and outperform those practice groups with lower market orientation scores.

    Item Type: Article
    Faculty \ School: Faculty of Social Sciences > Norwich Business School
    Depositing User: Pure Connector
    Date Deposited: 26 Nov 2013 11:46
    Last Modified: 11 Apr 2019 14:48
    URI: https://ueaeprints.uea.ac.uk/id/eprint/44896
    DOI: 10.1016/j.jbusres.2013.03.018

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