Neoliberal frames and genres of inequality:Recession-era chick flicks and male-centred corporate melodrama

Negra, D. and Tasker, Y. (2013) Neoliberal frames and genres of inequality:Recession-era chick flicks and male-centred corporate melodrama. European Journal of Cultural Studies, 16 (3). pp. 344-361. ISSN 1367-5494

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Abstract

Media forms play a vital role in making cultural and political sense of the complex economic developments and profound ideological uncertainties which have accompanied the global recession. This article analyses how popular genre cinema tackles the inequalities - in particular, gender inequalities - that follow from the financial crisis, situating Hollywood's representational strategies in the context of recessionary media culture. It posits and analyses two sub-genres which demonstrate different approaches to an altered socio-economic climate: the recessionary 'chick flick' and the corporate melodrama. Amid the financial crisis these sub-genres shift emphasis to respond to changing circumstances, notably in relation to the once-ubiquitous trope of choice central to post-feminist media culture; neoliberal choice rhetoric is now considerably harder to maintain. The two case studies contrast the different ways in which female-centred chick flicks and male-centred corporate melodramas address unemployment, downward mobility and the challenges of work-life balance.

Item Type: Article
Uncontrolled Keywords: chick flick,corporate melodrama,crisis of masculinity,gender,neoliberalism,post-feminism,recession
Faculty \ School: ?? FTM ??
University of East Anglia > Faculty of Arts and Humanities > Research Centres > Sainsbury Centre for the Visual Arts
University of East Anglia > Faculty of Social Sciences > Research Groups > Media@uea
University of East Anglia > Faculty of Arts and Humanities > Research Groups > Media@uea

University of East Anglia > Faculty of Arts and Humanities > Research Groups > Film, Television and Media
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Depositing User: Pure Connector
Date Deposited: 15 Nov 2013 14:32
Last Modified: 25 Jul 2018 08:53
URI: https://ueaeprints.uea.ac.uk/id/eprint/44598
DOI: 10.1177/1367549413481880

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