Genre- and culture-specific aspects of evaluation: Insights from the contrastive analysis of English and Italian online property advertising

Pounds, Gabrina (2010) Genre- and culture-specific aspects of evaluation: Insights from the contrastive analysis of English and Italian online property advertising. Linguistics and the Human Sciences, 6 (1-3). pp. 253-274. ISSN 1743-1662

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Abstract

The distinction between evaluative and non evaluative meaning in discourse is problematic. Many expressions may be purely factual in some contexts and evaluative in others. As argued by Hunston (1999:199--201), the criteria for evaluation rely in part on shared assumptions that form part of the message of any texts. Evaluation is, therefore, often expressed in ways that are highly implicit and discourse-dependent. The aim of this paper is to illustrate how detailed manual contrastive linguistic analysis comparing equivalent genres (online property descriptions in this case) produced in two different contexts of culture (England and Italy) may be used to: a) explore the fine variation in the subjective force of evaluative expressions, which might escape automated larger-scale analysis and, thereby b) distinguish with some precision between genre- and culture-specific aspects of evaluation. The theoretical framework for the analysis is derived from Appraisal Theory (Martin and White, 2005) and from the author’s earlier adaptation and application of the framework to the analysis of English property descriptions (Pounds, 2011). The significance of the findings is discussed with particular reference to further research into genre- and culture-specific evaluative patterns.

Item Type: Article
Faculty \ School: Faculty of Arts and Humanities > School of Language and Communication Studies
University of East Anglia > Faculty of Arts and Humanities > Research Groups > Cross-cultural communication and translation
University of East Anglia > Faculty of Arts and Humanities > Research Groups > Language and Communication Studies
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Depositing User: Katherine Humphries
Date Deposited: 18 Apr 2013 08:56
Last Modified: 29 Dec 2018 00:53
URI: https://ueaeprints.uea.ac.uk/id/eprint/42158
DOI: 10.1558/lhs.v6i1-3.253

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