Factors Affecting the Performance of New Product Development Teams: Some European Evidence

Soderquist, K.E. and Kostopoulos, Konstantinos (2012) Factors Affecting the Performance of New Product Development Teams: Some European Evidence. In: Knowledge Perspectives of New Product Development: A Comparative Approach. Springer, pp. 29-48. ISBN 978-1461402473

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Abstract

New Product Development (NPD) is about the ideation, formulation, and implementation of new and superior solutions in the market. Beyond the obvious need for organizations to innovate in order to compete, embedded in any NPD program are knowledge, technological expertise, and the social networks that convert these capabilities into offerings that create value at every level—for customers, industries, communities, and regions. This volume provides an array of knowledge perspective in NPD across multiple levels of analysis and geographic regions, including Europe, the United States, China, Japan, and India, to explore the dynamics of NPD in today’s global environment. Presenting case studies from such industries as ICT services, semiconductors, software development, bio-technology, higher education, and even safety for children’s toys, and drawing from a variety of theoretical perspectives, including technology and knowledge management, sociology, economic geography, and organizational behavior, the authors highlight critical success and failure factors in NPD. Among the topics covered: New product development teams, including multi-functional and multi-site teamsDe-localization and off-shoring of tasks and processesIndividual competencies and organizational capabilitiesUniversity-industry interactions, high-tech clusters, and technology transfer Technology policy

Item Type: Book Section
Faculty \ School: Faculty of Social Sciences > Norwich Business School
Depositing User: Elle Green
Date Deposited: 30 Oct 2012 10:11
Last Modified: 13 Mar 2019 01:03
URI: https://ueaeprints.uea.ac.uk/id/eprint/40018
DOI:

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