Evaluation of International Brand Alliances:Brand Order and Consumer Ethnocentrism

Li, Y and He, H. (2011) Evaluation of International Brand Alliances:Brand Order and Consumer Ethnocentrism. Journal of Business Research, 66 (1). pp. 89-97.

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Item Type: Article
Uncontrolled Keywords: brand alliances,brand attitude,branding order,consumer ethnocentrism,international brand alliances
Faculty \ School: Faculty of Social Sciences > Norwich Business School
Depositing User: Yan Li
Date Deposited: 13 Feb 2012 09:12
Last Modified: 25 Jul 2018 03:41
URI: https://ueaeprints.uea.ac.uk/id/eprint/37027
DOI: 10.1016/j.jbusres.2011.07.027

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