Key service drivers for high-tech service brand equity:the mediating role of overall service quality and perceived value

He, Hongwei and Li, Yan (2011) Key service drivers for high-tech service brand equity:the mediating role of overall service quality and perceived value. Journal of Marketing Management, 27 (1-2). pp. 77-99. ISSN 1472-1376

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Item Type:	Article
Uncontrolled Keywords:	brand equity,perceived value,service brand,service brand equity,service quality
Faculty \ School:	Faculty of Social Sciences > Norwich Business School
Depositing User:	Yan Li
Date Deposited:	24 May 2011 11:51
Last Modified:	23 Oct 2022 00:54
URI:	https://ueaeprints.uea.ac.uk/id/eprint/31168
DOI:	10.1080/0267257X.2010.495276

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