New product launch ‘mix’ in growth and mature product-markets

Hart, S. and Tzokas, N. (2000) New product launch ‘mix’ in growth and mature product-markets. Benchmarking: An International Journal, 7 (5). pp. 389-405.

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Item Type: Article
Faculty \ School: Faculty of Social Sciences > Norwich Business School
University of East Anglia > Faculty of Social Sciences > Research Groups > Marketing, Entrepreneurship and Business Strategy
Depositing User: Nicola Secker
Date Deposited: 18 Apr 2011 16:34
Last Modified: 25 Jul 2018 07:54
URI: https://ueaeprints.uea.ac.uk/id/eprint/29568
DOI:

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