Customer Relationship Management: A Capabilities Portfolio Perspective

Plakoyiannaki, E. and Tzokas, N. (2002) Customer Relationship Management: A Capabilities Portfolio Perspective. Journal of Database Marketing, 9 (3). pp. 228-237.

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Item Type: Article
Faculty \ School: Faculty of Social Sciences > Norwich Business School
Depositing User: Nicola Secker
Date Deposited: 18 Apr 2011 16:36
Last Modified: 21 Mar 2019 13:07
URI: https://ueaeprints.uea.ac.uk/id/eprint/29562
DOI:

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