Core Strategic Asset or just a Tactical Tool: How UK Companies View the Value of their Customer Databases

Mouncey, P., Tzokas, N., Hart, S. and Roslender, R. (2002) Core Strategic Asset or just a Tactical Tool: How UK Companies View the Value of their Customer Databases. Journal of Interactive Marketing, 4 (1). pp. 41-58. ISSN 1520-6653

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Item Type: Article
Faculty \ School: Faculty of Social Sciences > Norwich Business School
Depositing User: Nicola Secker
Date Deposited: 18 Apr 2011 16:36
Last Modified: 30 Dec 2018 00:57
URI: https://ueaeprints.uea.ac.uk/id/eprint/29561
DOI:

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