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ToolsTzokas, Nikolaos, Hart, Susan, Argouslidis, Paraskevas and Saren, Michael (2000) Industrial export pricing practices in the United Kingdom. Industrial Marketing Management, 29 (3). pp. 191-204.
Full text not available from this repository.Abstract
Industrial export pricing is an area that is both conceptually and empirically neglected. That this is so is surprising given that a substantial proportion of industrial products is in fact exported. In an attempt to initiate research interest this article presents the results of a study undertaken among industrial exporters in the United Kingdom with the aim to explore empirically the export pricing practices of industrial firms. The study introduces the concept of industrial export pricing competence and compares the pricing practices in firms with different levels of competence. It offers suggestions for researchers and managers wishing to increase the performance of their export pricing decisions.
| Item Type: | Article |
|---|---|
| Faculty \ School: | Faculty of Social Sciences > Norwich Business School |
| UEA Research Groups: | Faculty of Social Sciences > Research Groups > Marketing, Entrepreneurship and Business Strategy (former - to 2019) |
| Related URLs: | |
| Depositing User: | Nicola Secker |
| Date Deposited: | 18 Apr 2011 15:37 |
| Last Modified: | 15 Dec 2022 01:57 |
| URI: | https://ueaeprints.uea.ac.uk/id/eprint/29541 |
| DOI: | 10.1016/S0019-8501(98)00045-5 |
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