Competitive Coupon Targeting

Shaffer, Greg and John Zhang, Z. (1995) Competitive Coupon Targeting. Marketing Science, 14. pp. 395-416.

Full text not available from this repository.
Item Type: Article
Faculty \ School: Faculty of Social Sciences > Norwich Business School
Depositing User: Nicola Secker
Date Deposited: 01 Apr 2011 16:38
Last Modified: 08 Apr 2019 00:58
URI: https://ueaeprints.uea.ac.uk/id/eprint/27867
DOI:

Actions (login required)

View Item