Comparative Advertising and In-Store Displays

Shaffer, Greg and Zettelmeyer, Florian (2009) Comparative Advertising and In-Store Displays. Marketing Science, 28 (6). pp. 1144-1156.

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Item Type: Article
Faculty \ School: Faculty of Social Sciences > Norwich Business School
Depositing User: Nicola Secker
Date Deposited: 01 Apr 2011 08:06
Last Modified: 23 Oct 2022 01:46
URI: https://ueaeprints.uea.ac.uk/id/eprint/27812
DOI: 10.1287/mksc.1090.0521

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