Barnes, S.J. and Mattsson, J. (2009) Testing Perceptions of Brand Value Between Real and Virtual Worlds. In: Proceedings of the European Marketing Academy Conference, 2009-05-01.
Full text not available from this repository.Item Type: | Conference or Workshop Item (Paper) |
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Faculty \ School: | Faculty of Social Sciences > Norwich Business School |
Depositing User: | Stuart Barnes |
Date Deposited: | 30 Mar 2011 08:43 |
Last Modified: | 18 Aug 2021 23:52 |
URI: | https://ueaeprints.uea.ac.uk/id/eprint/27561 |
DOI: |
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