Brand value in virtual worlds: an axiological approach.

Barnes, Stuart and Mattsson, J. (2008) Brand value in virtual worlds: an axiological approach. Journal of Electronic Commerce Research, 9 (3). pp. 195-205. ISSN 1526-6133

Full text not available from this repository. (Request a copy)
Item Type: Article
Faculty \ School: Faculty of Social Sciences > Norwich Business School
Depositing User: Stuart Barnes
Date Deposited: 29 Mar 2011 15:11
Last Modified: 06 Mar 2019 00:47
URI: https://ueaeprints.uea.ac.uk/id/eprint/27464
DOI:

Actions (login required)

View Item