Measuring Brand Value in Real and Virtual Worlds: An Axiological Approach Using PLS.

Barnes, Stuart and Mattsson, J. (2008) Measuring Brand Value in Real and Virtual Worlds: An Axiological Approach Using PLS. In: AMA Summer Educator’s Conference, 2009-08-01.

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Item Type:	Conference or Workshop Item (Paper)
Faculty \ School:	Faculty of Social Sciences > Norwich Business School
Depositing User:	Stuart Barnes
Date Deposited:	29 Mar 2011 13:58
Last Modified:	01 Aug 2021 23:40
URI:	https://ueaeprints.uea.ac.uk/id/eprint/27454
DOI:

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