Segmenting Brand Value Perceptions of Consumers in Virtual Worlds: An Empirical Analysis using the FIMIX Method.

Barnes, Stuart and Mattsson, J. (2011) Segmenting Brand Value Perceptions of Consumers in Virtual Worlds: An Empirical Analysis using the FIMIX Method. International Journal of Online Marketing, 1 (1). pp. 1-11. ISSN 2156-1745

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Item Type: Article
Faculty \ School: Faculty of Social Sciences > Norwich Business School
Depositing User: Stuart Barnes
Date Deposited: 29 Mar 2011 11:41
Last Modified: 02 Jan 2019 00:52
URI: https://ueaeprints.uea.ac.uk/id/eprint/27378
DOI:

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