Sales and Marketing Collaboration - What is the impact of Market Orientation?

Le Meunier-FitzHugh, K. and Le Meunier-FitzHugh, L. (2011) Sales and Marketing Collaboration - What is the impact of Market Orientation? In: The proceedings of the Academy of Marketing Science World Marketing Congress, 2011-07-01.

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Item Type: Conference or Workshop Item (Paper)
Faculty \ School: Faculty of Social Sciences > Norwich Business School
Depositing User: Lucy Piper
Date Deposited: 18 Mar 2011 17:10
Last Modified: 30 Nov 2018 01:08
URI: https://ueaeprints.uea.ac.uk/id/eprint/26712
DOI:

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