Does Collaboration between Sales and Marketing Affect Business Performance?

Le Meunier-FitzHugh, K. and Piercy, N.F. (2007) Does Collaboration between Sales and Marketing Affect Business Performance? Journal of Personal Selling and Sales Management, 27 (3). pp. 207-220. ISSN 0885-3134

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Abstract

Awarded Marvin Jolson Best Paper in 2008

Item Type: Article
Faculty \ School: Faculty of Social Sciences > Norwich Business School
University of East Anglia > Faculty of Social Sciences > Research Groups > Marketing, Entrepreneurship and Business Strategy
Depositing User: Amanda Holland
Date Deposited: 10 Feb 2011 13:17
Last Modified: 21 Aug 2018 17:30
URI: https://ueaeprints.uea.ac.uk/id/eprint/21246
DOI: 10.2753/PSS0885-3134270301

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