Exploring the Relationship between Market Orientation and Sales and Marketing Collaboration

Le Meunier-FitzHugh, K and Piercy, N. F. (2011) Exploring the Relationship between Market Orientation and Sales and Marketing Collaboration. Journal of Personal Selling and Sales Management, 31 (3). pp. 287-296. ISSN 1557-7813

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Item Type: Article
Faculty \ School: Faculty of Social Sciences > Norwich Business School
University of East Anglia > Faculty of Social Sciences > Research Groups > Marketing, Entrepreneurship and Business Strategy
Depositing User: Vishal Gautam
Date Deposited: 13 Jan 2011 10:40
Last Modified: 25 Jul 2018 03:58
URI: https://ueaeprints.uea.ac.uk/id/eprint/19234
DOI: 10.2753/PSS0885-3134310306

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