Segmenting Consumers via Perceptions of Brand Value in Virtual Worlds

Barnes, S.J. and Mattsson, J. (2009) Segmenting Consumers via Perceptions of Brand Value in Virtual Worlds. In: Australian and New Zealand Marketing Academy Conference, 2011-11-28 - 2011-11-30.

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Item Type: Conference or Workshop Item (Paper)
Faculty \ School: Faculty of Social Sciences > Norwich Business School
Depositing User: Stuart Barnes
Date Deposited: 13 Jan 2011 10:40
Last Modified: 30 Jan 2019 01:13
URI: https://ueaeprints.uea.ac.uk/id/eprint/19197
DOI:

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