Sports Celebrity Endorsers: Why Gender Matters.

Granleese, J. and Shen, H (2009) Sports Celebrity Endorsers: Why Gender Matters. International Management Development Research Yearbook, 18. pp. 514-517.

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Item Type: Article
Faculty \ School: Faculty of Social Sciences > Norwich Business School
Depositing User: Vishal Gautam
Date Deposited: 13 Jan 2011 10:40
Last Modified: 09 Feb 2019 00:56
URI: https://ueaeprints.uea.ac.uk/id/eprint/19146
DOI:

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